Lemonade

Improved how customers discover and purchased policy bundles at Lemonade

Lemonade is a tech-driven insurance company that uses AI to offer renters, homeowners, pet, and life insurance with a fast, user-friendly experience. It’s known for being transparent, socially conscious, and giving leftover premiums to causes chosen by customers.

Role

Senior Product Designer

Responsibilities

UX & UI Design

Industry

Insurance

Date

Jun 2022 - May 2023

I designed an onboarding step for single-policy intent customers, highlighting available policies for bundling, resulting in higher cart size and product awareness.

Overall improvements were made to conversion for multi-policy customers by optimizing web onboarding, enhancing navigation, transitions, and checkout access. Designed post-purchase cross-sell experience for single-intent policy customers, educating on additional policies to increase awareness and drive bundled policies conversion.

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is currently in progress.

Please note, this site

is currently in progress.

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